/* ============ TOKENS ============ */
:root{
  /* ===== Official Fraggell brand palette (brand book, exact) ===== */
  --pink:oklch(53.6% 0.211 3.7);     /* #C60D60 */
  --pink-deep:oklch(46% 0.195 3.7);  /* hover */
  --pink-text:oklch(48% 0.2 3.7);    /* pink text on paper (AA) */
  --pink-soft:oklch(91% 0.05 3.7);
  --green:oklch(73.1% 0.171 157.1);  /* #10C77B */
  --green-text:oklch(45% 0.12 157);  /* green text on paper (AA) */
  --green-soft:oklch(92% 0.06 157);
  --purple:oklch(51.6% 0.249 314.3); /* #990DC7 — secondary, used rarely */
  /* neutrals are flat per the brand book — colour comes only from pink/green */
  --ink:oklch(19.1% 0 0);            /* #141414 */
  --ink-2:oklch(40% 0 0);            /* secondary text */
  --ink-3:oklch(47% 0 0);            /* labels / tertiary */
  --ink-panel:oklch(23% 0 0);        /* dark cards */
  --paper:oklch(96.1% 0 0);          /* #F2F2F2 */
  --paper-warm:oklch(92.5% 0 0);     /* alternating sections */
  --paper-on-ink:oklch(96.1% 0 0);   /* text on dark */

  /* Brand fonts (Fraggell brand book): Sora display + Inria Sans body */
  --font-display:"Sora",sans-serif;
  --font-body:"Inria Sans",sans-serif;

  --text-xs:.78125rem;
  --text-sm:.875rem;
  --text-base:1rem;
  --text-lg:clamp(1.0625rem,1rem + .35vw,1.3125rem);
  --text-xl:clamp(1.375rem,1.15rem + 1.05vw,2rem);
  --text-2xl:clamp(1.75rem,1.4rem + 1.7vw,2.875rem);
  --text-display:clamp(2.6rem,1.1rem + 6.2vw,5.25rem);

  --space-2xs:4px; --space-xs:8px; --space-sm:12px; --space-md:16px;
  --space-lg:24px; --space-xl:32px; --space-2xl:48px; --space-3xl:64px; --space-4xl:96px;

  --radius-sm:10px; --radius-md:16px; --radius-lg:24px;
  --shadow-pop:0 10px 30px oklch(19% 0 0 / .09);
  --shadow-pop-sm:0 2px 10px oklch(19% 0 0 / .06);
  --ease-out-quint:cubic-bezier(.22,1,.36,1);
  --wrap:1200px;
  --glass:blur(11px) saturate(1.55);   /* restrained liquid-glass: blur + vibrancy of what's behind */
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:88px}
body{
  font-family:var(--font-body);
  font-size:var(--text-base);
  line-height:1.55;
  color:var(--ink);
  background:var(--paper);
  -webkit-font-smoothing:antialiased;
}
::selection{background:var(--pink);color:var(--paper)}
img,video{display:block;max-width:100%}
a{color:inherit}
.wrap{max-width:var(--wrap);margin-inline:auto;padding-inline:clamp(20px,4vw,48px)}
.skip{position:absolute;left:-9999px;top:0;background:var(--ink);color:var(--paper);padding:var(--space-sm) var(--space-lg);z-index:99;border-radius:0 0 var(--radius-sm) 0}
.skip:focus{left:0}
:focus-visible{outline:3px solid var(--pink);outline-offset:3px;border-radius:4px}

/* ============ TYPE ============ */
h1,h2,h3{font-family:var(--font-display);font-weight:800;line-height:1.06;letter-spacing:-.025em;text-wrap:balance}
.kicker{
  font-size:var(--text-xs);font-weight:700;letter-spacing:.14em;text-transform:uppercase;
  color:var(--pink-text);display:inline-flex;align-items:center;gap:var(--space-xs);
}
.kicker svg{flex:none}
.micro-label{font-size:var(--text-xs);font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-3)}

/* ============ NAV ============ */
header{
  position:sticky;top:0;z-index:50;background:color-mix(in oklch,var(--paper) 92%,transparent);
  backdrop-filter:blur(12px);border-bottom:1px solid color-mix(in oklch,var(--ink) 10%,transparent);
}
.nav{display:flex;align-items:center;gap:var(--space-xl);padding-block:var(--space-sm)}
.logo{display:inline-flex;align-items:center;text-decoration:none}
.logo img{height:27px;width:auto;display:block}
footer .logo img{height:30px;filter:brightness(0) invert(1)}
.nav-links{display:flex;gap:var(--space-lg);list-style:none;margin-left:auto}
.nav-links a:not(.btn){position:relative;text-decoration:none;font-weight:600;font-size:var(--text-sm);color:var(--ink-2);padding:6px 2px;transition:color .15s}
.nav-links a:not(.btn)::after{content:"";position:absolute;left:2px;right:2px;bottom:0;height:2px;border-radius:2px;background:var(--pink);scale:0 1;transform-origin:left center;transition:scale .22s var(--ease-out-quint)}
.nav-links a:not(.btn):hover{color:var(--ink)}
.nav-links a:not(.btn):hover::after,.nav-links a:not(.btn)[aria-current="page"]::after{scale:1 1}
.nav-links a:not(.btn)[aria-current="page"]{color:var(--ink)}
/* the in-panel CTA is mobile-only; desktop uses the header-bar .nav-btn */
.nav-cta{display:none}
/* mobile menu button — hidden on desktop, shown ≤900px */
.nav-toggle{display:none;align-items:center;justify-content:center;width:44px;height:44px;padding:0;border:0;background:transparent;color:var(--ink);cursor:pointer;border-radius:10px}
.nav-toggle:hover{background:color-mix(in oklch,var(--ink) 7%,transparent)}
.nav-toggle-box{position:relative;display:block;width:24px;height:16px}
.nav-toggle-bar,.nav-toggle-bar::before,.nav-toggle-bar::after{position:absolute;left:0;width:24px;height:2px;border-radius:2px;background:currentColor;transition:transform .25s var(--ease-out-quint),opacity .15s}
.nav-toggle-bar{top:7px}
.nav-toggle-bar::before{content:"";top:-7px}
.nav-toggle-bar::after{content:"";top:7px}
.nav-toggle[aria-expanded="true"] .nav-toggle-bar{background:transparent}
.nav-toggle[aria-expanded="true"] .nav-toggle-bar::before{transform:translateY(7px) rotate(45deg)}
.nav-toggle[aria-expanded="true"] .nav-toggle-bar::after{transform:translateY(-7px) rotate(-45deg)}
.btn{
  display:inline-flex;align-items:center;gap:.6em;font-family:var(--font-body);font-weight:700;font-size:var(--text-sm);
  background:var(--pink);color:var(--paper-on-ink);text-decoration:none;
  padding:8px 9px 8px 22px;border-radius:999px;min-height:44px;box-sizing:border-box;
  transition:translate .2s var(--ease-out-quint),box-shadow .25s var(--ease-out-quint),background .18s;
}
.btn::after{
  content:"→";display:grid;place-items:center;flex:none;width:1.75em;height:1.75em;border-radius:999px;
  background:var(--paper-on-ink);color:var(--pink);font-size:.92em;font-weight:800;line-height:1;
  transition:translate .25s var(--ease-out-quint);
}
.btn:hover{translate:0 -2px;background:var(--pink-deep);box-shadow:0 10px 24px color-mix(in oklch,var(--pink) 42%,transparent)}
.btn:hover::after{translate:3px 0}
.btn:active{translate:0 0;box-shadow:none}
.btn-lg{font-size:var(--text-base);padding:10px 11px 10px 28px}
.btn-lg:hover{box-shadow:0 14px 30px color-mix(in oklch,var(--pink) 44%,transparent)}
.btn-ink{background:var(--ink);color:var(--paper-on-ink)}
.btn-ink::after{color:var(--ink)}
.btn-ink:hover{background:oklch(30% 0 0);box-shadow:0 10px 24px oklch(19% 0 0 / .22)}
.link-arrow{position:relative;font-weight:700;text-decoration:none;color:var(--ink);font-size:var(--text-sm);border-bottom:2px solid var(--pink);padding-bottom:2px;transition:border-color .15s,color .15s}
.link-arrow::after{content:"";position:absolute;inset:-12px -6px}
.link-arrow:hover{color:var(--pink-text);border-color:var(--ink)}

/* ============ HERO ============ */
.hero{padding-block:clamp(28px,4vw,52px) clamp(30px,3.8vw,52px);overflow:clip}
.hero h1{font-size:var(--text-display);line-height:.97;letter-spacing:-.025em;font-weight:800;max-width:15ch;margin-top:var(--space-md)}
.circled{position:relative;white-space:nowrap}
.circled svg{position:absolute;inset:-14% -7% -22% -6%;width:113%;height:140%;overflow:visible;pointer-events:none}
.circled svg path{fill:none;stroke:var(--pink);stroke-width:6.5;vector-effect:non-scaling-stroke;stroke-linecap:round;stroke-dasharray:2400;stroke-dashoffset:2400}
.reveal.in .circled svg path,.in.circled svg path{animation:draw .9s var(--ease-out-quint) .35s forwards}
@keyframes draw{to{stroke-dashoffset:0}}

/* hand-drawn marker underline under a word — draws in on scroll */
.mark{position:relative;white-space:nowrap}
.mark svg{position:absolute;left:-3%;width:106%;bottom:-.18em;height:.42em;overflow:visible;pointer-events:none}
.mark svg path{fill:none;stroke:var(--pink);stroke-width:7.5;vector-effect:non-scaling-stroke;stroke-linecap:round;stroke-dasharray:900;stroke-dashoffset:900}
.reveal.in .mark svg path{animation:draw .7s var(--ease-out-quint) .3s forwards}
/* single-word colour accent in a heading */
.hl-pink{color:var(--pink-text)}
.hl-green{color:var(--green-text)}
.hero-sub{max-width:54ch;font-size:var(--text-lg);line-height:1.45;color:var(--ink-2);margin-top:var(--space-md)}
.hero-sub strong{color:var(--ink)}
.hero-cta{display:flex;flex-direction:column;align-items:flex-start;gap:10px;margin-top:var(--space-xl)}
.hero-cta-row{display:flex;align-items:center;gap:var(--space-lg);flex-wrap:wrap}
.hero-cta .micro{font-size:var(--text-xs);color:var(--ink-3)}
.hero-note{display:flex;justify-content:flex-end;margin-top:var(--space-md);position:relative;z-index:2}

/* filmstrip */
.strip-zone{margin-top:clamp(20px,2.6vw,36px);rotate:-1.5deg;scale:1;transform-origin:center}
.strip{display:flex;gap:var(--space-md);width:max-content;animation:drift 55s linear infinite}
.strip:hover{animation-play-state:paused}
@keyframes drift{to{translate:-50% 0}}
.tile{
  position:relative;flex:none;width:clamp(150px,16vw,215px);aspect-ratio:9/16;
  border-radius:var(--radius-md);overflow:hidden;background:var(--ink-panel);
  border:2px solid var(--ink);isolation:isolate;
}
/* hero strip: smaller tiles so each full ad shows complete (hook + caption), not a bleeding slice */
.strip .tile{width:clamp(122px,12.5vw,168px)}
.tile img,.tile video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;border-radius:calc(var(--radius-md) - 2px)}
.tile video{opacity:0;transition:opacity .25s}
.tile.playing video{opacity:1}
/* sound toggle indicator — hover gives a silent preview, click plays with sound */
.tile-sound{position:absolute;right:8px;bottom:8px;z-index:3;width:30px;height:30px;border-radius:999px;display:grid;place-items:center;background:color-mix(in oklch,var(--ink) 42%,transparent);color:var(--paper);opacity:0;scale:.8;transition:opacity .2s,scale .2s var(--ease-out-quint),background .2s,color .2s;pointer-events:none;-webkit-backdrop-filter:var(--glass);backdrop-filter:var(--glass);border:1px solid color-mix(in oklch,#fff 16%,transparent);box-shadow:0 2px 10px oklch(19% 0 0 / .26)}
.tile.playing .tile-sound{opacity:1;scale:1}
.tile.sound .tile-sound{background:color-mix(in oklch,var(--pink) 74%,transparent);color:var(--paper-on-ink);border-color:color-mix(in oklch,#fff 34%,transparent)}
.tile-sound svg{width:17px;height:17px}
.tile-sound .wave{opacity:0;transition:opacity .15s}
.tile-sound .mute{transition:opacity .15s}
.tile.sound .tile-sound .wave{opacity:1}
.tile.sound .tile-sound .mute{opacity:0}
.tile-tag{
  position:absolute;left:8px;bottom:8px;z-index:2;display:flex;flex-direction:column;gap:5px;align-items:flex-start;
}
.chip{
  font-size:.72rem;font-weight:700;letter-spacing:.02em;background:color-mix(in oklch,var(--paper) 88%,transparent);
  color:var(--ink);padding:5px 10px;border-radius:999px;backdrop-filter:blur(4px);
}
.chip-green{background:var(--green);color:var(--ink)}
.chip-pink{background:var(--pink);color:var(--paper-on-ink)}
/* ---- liquid glass: only on the chrome that floats over the ad imagery (wall + library),
   never on flat content; result/brand-colour chips stay solid as proof accents ---- */
.wall .chip:not(.chip-green):not(.chip-pink),.row-scroller .chip:not(.chip-green):not(.chip-pink){
  background:color-mix(in oklch,var(--paper) 58%,transparent);
  -webkit-backdrop-filter:var(--glass);backdrop-filter:var(--glass);
  border:1px solid color-mix(in oklch,#fff 26%,transparent);
  box-shadow:0 3px 11px oklch(19% 0 0 / .14);
}

/* ============ BRAND TICKER ============ */
.logos{padding-block:var(--space-2xl);border-bottom:1px solid color-mix(in oklch,var(--ink) 8%,transparent)}
.logos .micro-label{display:block}
.logo-wall{
  display:flex;flex-wrap:wrap;align-items:center;justify-content:center;
  gap:clamp(26px,3.2vw,52px) clamp(34px,4.5vw,68px);margin-top:var(--space-xl);
}
.logo-wall img{height:clamp(20px,2.3vw,28px);width:auto;filter:brightness(0);opacity:.66;transition:opacity .2s}
.logo-wall img:hover{opacity:1}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%);white-space:nowrap}

/* ============ RESULTS BAND ============ */
.results{background:var(--ink);color:var(--paper-on-ink);padding-block:clamp(40px,5vw,72px)}
.results .kicker{color:var(--green)}
.results-grid{display:grid;grid-template-columns:1.1fr 0.9fr;gap:clamp(36px,5vw,80px);align-items:center}
.vsl h2{font-size:var(--text-xl);color:var(--paper-on-ink);margin:var(--space-sm) 0 var(--space-lg);max-width:18ch}

/* VSL player — poster-first, loads Wistia only on click */
.vsl-player{position:relative;border-radius:var(--radius-md);overflow:hidden;box-shadow:0 20px 48px oklch(19% 0 0 / .35)}
.vsl-play{display:block;width:100%;aspect-ratio:16/9;padding:0;border:0;background:none;cursor:pointer;position:relative}
.vsl-play img{width:100%;height:100%;object-fit:cover;display:block;transition:scale .4s var(--ease-out-quint)}
.vsl-play:hover img{scale:1.04}
.vsl-play::after{content:"";position:absolute;inset:0;background:linear-gradient(transparent 55%,color-mix(in oklch,var(--ink) 55%,transparent))}
.vsl-btn{
  position:absolute;inset:0;margin:auto;width:78px;height:78px;border-radius:999px;z-index:2;
  background:var(--pink);color:var(--paper-on-ink);display:grid;place-items:center;font-size:1.5rem;padding-left:5px;
  border:3px solid var(--paper-on-ink);transition:scale .2s var(--ease-out-quint),background .2s;
}
.vsl-play:hover .vsl-btn{scale:1.08;background:var(--pink-deep)}
.vsl-dur{position:absolute;bottom:12px;right:12px;z-index:2;background:color-mix(in oklch,var(--ink) 78%,transparent);color:var(--paper-on-ink);font-size:var(--text-xs);font-weight:700;padding:4px 9px;border-radius:999px}
.vsl-iframe{width:100%;aspect-ratio:16/9;display:block;border:0}

.stats{display:grid;gap:var(--space-lg)}
.stat{border-top:2px solid color-mix(in oklch,var(--paper-on-ink) 22%,transparent);padding-top:var(--space-md)}
.stat .num{
  font-family:var(--font-display);font-weight:800;font-size:clamp(2.5rem,1.5rem + 3.6vw,3.75rem);letter-spacing:-.03em;
  font-variant-numeric:tabular-nums;line-height:.95;display:flex;align-items:baseline;gap:8px;
}
.stat .num .arrow{color:var(--green);font-size:.55em;translate:0 -4px}
.stat .lab{margin-top:var(--space-xs);font-size:var(--text-sm);color:oklch(70% 0 0);line-height:1.5;max-width:30ch}
.stat .lab b{color:var(--paper-on-ink)}

/* ============ WORK WALL ============ */
.section{padding-block:clamp(44px,5.5vw,80px)}
/* in-content CTA toward the application — inherits section text colour (works on light + dark bands) */
.cta-band{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:clamp(20px,3vw,40px);margin-top:clamp(36px,4.5vw,60px)}
.cta-band p{font-family:var(--font-display);font-weight:800;font-size:clamp(1.35rem,1rem + 1.3vw,1.95rem);line-height:1.12;letter-spacing:-.015em;color:inherit;max-width:24ch;margin:0}
.cta-band .btn{flex:none}
@media (max-width:560px){.cta-band{flex-direction:column;align-items:flex-start;gap:var(--space-md)}}
.sec-head{display:flex;align-items:flex-end;justify-content:space-between;gap:var(--space-xl);flex-wrap:wrap;margin-bottom:var(--space-xl)}
.sec-head h2{font-size:var(--text-2xl);font-weight:800;max-width:16ch}
.sec-head .sub{max-width:34ch;color:var(--ink-2);font-size:var(--text-base);text-align:right}
/* device-adaptive "how to play" hint for the poster-first video tiles */
.play-hint{display:inline-flex;align-items:center;gap:10px;font-size:var(--text-sm);font-weight:700;color:var(--ink-2)}
.sec-head .play-hint{flex-basis:100%;margin-top:var(--space-md)}
.play-hint-ic{display:grid;place-items:center;width:24px;height:24px;border-radius:999px;background:var(--pink);color:var(--paper-on-ink);flex:none}
.play-hint-ic svg{width:10px;height:10px;margin-left:1.5px}
.ph-tap{display:none}
@media (hover:none){.ph-hover{display:none}.ph-tap{display:inline}}
.tab{
  font-family:var(--font-body);font-weight:700;font-size:var(--text-sm);padding:10px 22px;
  border-radius:999px;border:2px solid var(--ink);background:transparent;color:var(--ink);cursor:pointer;
  transition:background .2s var(--ease-out-quint),color .2s,border-color .2s var(--ease-out-quint),translate .2s var(--ease-out-quint),box-shadow .2s var(--ease-out-quint);
}
.tab:hover{background:var(--pink);color:var(--paper-on-ink);border-color:var(--pink);translate:0 -2px;box-shadow:0 7px 18px color-mix(in oklch,var(--pink) 34%,transparent)}
.tab:active{translate:0 0;box-shadow:0 3px 9px color-mix(in oklch,var(--pink) 28%,transparent)}
.tab[aria-selected="true"]{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.wall{display:grid;grid-template-columns:repeat(auto-fill,minmax(215px,1fr));gap:var(--space-md)}
.wall .tile{width:auto;aspect-ratio:9/16}
.wall .tile.still::after,.row-scroller .tile.still::after{content:none}
.wall .tile::after,.row-scroller .tile::after{
  content:"▶";position:absolute;top:10px;right:10px;z-index:2;width:30px;height:30px;border-radius:999px;
  background:color-mix(in oklch,var(--ink) 42%,transparent);color:var(--paper);font-size:11px;
  -webkit-backdrop-filter:var(--glass);backdrop-filter:var(--glass);
  border:1px solid color-mix(in oklch,#fff 16%,transparent);
  box-shadow:0 2px 10px oklch(19% 0 0 / .26);
  display:grid;place-items:center;padding-left:2px;transition:opacity .2s;
}
.wall .tile.playing::after,.row-scroller .tile.playing::after{opacity:0}

/* ============ PROCESS — numbered stages, looping back ============ */
.process{background:var(--paper-warm)}
.proc-lead{max-width:48ch;color:var(--ink-2);font-size:var(--text-lg);line-height:1.55;margin:0 0 clamp(40px,5vw,68px)}
.proc-steps{list-style:none;margin:0;padding:0;position:relative;display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(20px,3vw,40px)}
/* dashed forward route running through the number-nodes */
.proc-steps::before{content:"";position:absolute;top:19px;left:12.5%;right:12.5%;height:2px;z-index:0;background:repeating-linear-gradient(90deg,color-mix(in oklch,var(--green) 45%,transparent) 0 6px,transparent 6px 13px)}
/* a pulse that runs the route and back — the flywheel, in motion */
.proc-steps::after{content:"";position:absolute;top:19px;left:12.5%;z-index:0;width:11px;height:11px;border-radius:999px;background:var(--green);box-shadow:0 0 8px 2px color-mix(in oklch,var(--green) 55%,transparent);translate:-50% -50%;animation:proc-pulse 5.5s ease-in-out infinite alternate}
@keyframes proc-pulse{to{left:87.5%}}
@keyframes proc-pulse-v{to{top:calc(100% - 24px)}}
.proc-step{position:relative;z-index:1;display:flex;flex-direction:column;align-items:center;text-align:center;gap:var(--space-xs)}
.proc-num{position:relative;width:40px;height:40px;border-radius:999px;background:var(--green);color:var(--ink);display:grid;place-items:center;font-family:var(--font-display);font-weight:800;font-size:var(--text-base);line-height:1}
.proc-text h3{font-family:var(--font-display);font-weight:800;font-size:var(--text-lg);line-height:1.15;margin:var(--space-2xs) 0 var(--space-2xs)}
.proc-text p{font-size:var(--text-base);color:var(--ink-2);line-height:1.5;max-width:26ch;margin:0}
/* choreographed scroll-in: route draws left→right, stations pop in along it */
.proc-step:nth-child(1){--d:.06s}
.proc-step:nth-child(2){--d:.16s}
.proc-step:nth-child(3){--d:.26s}
.proc-step:nth-child(4){--d:.36s}
.js .proc-steps.reveal{opacity:1;translate:0 0;transition:none}
.js .proc-steps::before{clip-path:inset(0 100% 0 0);transition:clip-path .9s var(--ease-out-quint) .1s}
.js .proc-step{opacity:0;translate:0 16px;transition:opacity .5s var(--ease-out-quint) var(--d,0s),translate .5s var(--ease-out-quint) var(--d,0s)}
.js .proc-step .proc-num{scale:.5;transition:scale .45s var(--ease-out-quint) var(--d,0s)}
.proc-steps.in::before{clip-path:inset(0 0 0 0)}
.proc-steps.in .proc-step{opacity:1;translate:0 0}
.proc-steps.in .proc-num{scale:1}
@media (max-width:760px){
  .proc-steps{grid-template-columns:1fr;gap:var(--space-lg)}
  .proc-steps::before{top:20px;bottom:20px;left:19px;right:auto;width:2px;height:auto;background:repeating-linear-gradient(180deg,color-mix(in oklch,var(--green) 45%,transparent) 0 6px,transparent 6px 13px)}
  .proc-steps::after{top:24px;left:19px;animation-name:proc-pulse-v}
  .proc-step{flex-direction:row;align-items:flex-start;text-align:left;gap:var(--space-md)}
  .proc-num{flex:none}
  .proc-text p{max-width:none}
  .js .proc-steps::before{clip-path:inset(0 0 100% 0)}
  .proc-steps.in::before{clip-path:inset(0 0 0 0)}
}

/* ============ CASE STUDIES (compact rows) ============ */
.cases{border-top:1px solid color-mix(in oklch,var(--ink) 16%,transparent)}
.case-row{
  display:grid;grid-template-columns:clamp(120px,15vw,180px) 1fr auto;gap:clamp(16px,3vw,40px);
  align-items:center;padding-block:var(--space-lg);text-decoration:none;
  border-bottom:1px solid color-mix(in oklch,var(--ink) 16%,transparent);
}
.case-thumb{aspect-ratio:4/3;border-radius:var(--radius-md);overflow:hidden;border:1px solid color-mix(in oklch,var(--ink) 12%,transparent);display:grid;place-items:center}
.case-thumb img{width:100%;height:100%;object-fit:cover;object-position:50% 62%;transition:scale .35s var(--ease-out-quint)}
.case-row:hover .case-thumb img{scale:1.05}
.case-thumb.ink{background:var(--ink-panel)}
.case-thumb.ink .word{color:var(--paper-on-ink)}
.case-thumb.pink{background:var(--pink-soft)}
.case-thumb.pink .word{color:var(--pink-text)}
.case-thumb .word{font-family:var(--font-display);font-weight:800;font-size:var(--text-base);text-align:center;line-height:1.1;padding:var(--space-sm)}
.case-info{display:flex;flex-direction:column;gap:var(--space-2xs)}
.case-info .kicker{margin-bottom:var(--space-2xs)}
.case-headline{font-family:var(--font-display);font-weight:800;font-size:var(--text-xl);line-height:1.05;letter-spacing:-.015em;color:var(--ink);transition:color .15s}
.case-row:hover .case-headline{color:var(--pink-text)}
.case-line{color:var(--ink-2);font-size:var(--text-sm)}
.case-go{font-size:var(--text-xl);color:var(--ink);transition:translate .2s var(--ease-out-quint)}
.case-row:hover .case-go{translate:8px 0}
.more-title{font-family:var(--font-display);font-weight:800;font-size:var(--text-xl);margin:0 0 var(--space-md)}

/* ============ QUOTES ============ */
.quotes{background:var(--ink);color:var(--paper-on-ink)}
.bigquote{max-width:30ch;font-family:var(--font-display);font-weight:600;font-size:var(--text-xl);line-height:1.18;letter-spacing:-.01em;text-wrap:balance}
.bigquote .hl{background:linear-gradient(transparent 55%,color-mix(in oklch,var(--green) 45%,transparent) 55%);border-radius:2px;padding-inline:2px}
.quote-attr{display:flex;align-items:center;gap:var(--space-sm);margin-top:var(--space-lg)}
.quote-attr .avatar{width:44px;height:44px;border-radius:999px;background:var(--green);border:2px solid var(--paper-on-ink);display:grid;place-items:center;font-weight:800;font-family:var(--font-display);color:var(--ink);font-size:1.05rem}
.quote-attr .who b{display:block;font-size:var(--text-sm)}
.quote-attr .who span{font-size:var(--text-xs);color:oklch(68% 0 0)}
.quote-stage{margin-top:var(--space-xl);min-height:clamp(300px,30vw,340px)}
.quote-stage .bigquote,.quote-stage .quote-attr{transition:opacity .32s var(--ease-out-quint),translate .32s var(--ease-out-quint)}
.quote-stage.fade .bigquote,.quote-stage.fade .quote-attr{opacity:0;translate:0 12px}
.quote-nav{display:flex;align-items:center;gap:var(--space-lg);margin-top:var(--space-xl)}
.q-btn{
  width:46px;height:46px;border-radius:999px;border:2px solid color-mix(in oklch,var(--paper-on-ink) 35%,transparent);
  background:transparent;color:var(--paper-on-ink);font-size:1.05rem;cursor:pointer;
  transition:background .15s,color .15s,border-color .15s;
}
.q-btn:hover{background:var(--paper-on-ink);color:var(--ink);border-color:var(--paper-on-ink)}
.q-dots{display:flex;gap:16px}
.q-dot{position:relative;width:10px;height:10px;border-radius:999px;border:0;padding:0;cursor:pointer;background:color-mix(in oklch,var(--paper-on-ink) 28%,transparent);transition:background .2s,scale .2s}
.q-dot::after{content:"";position:absolute;inset:-17px -8px}
.q-dot[aria-current="true"]{background:var(--green);scale:1.25}

/* ============ YOUTUBE / FOUNDER ============ */
.yt-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--space-lg)}
.yt-card{display:flex;flex-direction:column;gap:var(--space-sm);text-decoration:none;color:var(--ink)}
.yt-thumb{position:relative;aspect-ratio:16/9;border-radius:var(--radius-md);overflow:hidden;box-shadow:var(--shadow-pop)}
.yt-thumb img{width:100%;height:100%;object-fit:cover;transition:scale .35s var(--ease-out-quint)}
.yt-card:hover .yt-thumb img{scale:1.04}
.yt-play{
  position:absolute;left:10px;bottom:10px;width:44px;height:31px;border-radius:9px;
  background:var(--pink);color:var(--paper);display:grid;place-items:center;
  font-size:.7rem;padding-left:2px;box-shadow:0 3px 10px oklch(19% 0 0 / .3);
}
.yt-title{font-weight:700;line-height:1.35;transition:color .15s}
.yt-card:hover .yt-title{color:var(--pink-text)}
.yt-meta{font-size:var(--text-xs);color:var(--ink-3)}

/* ============ FAQ (two-column editorial) ============ */
.faq-grid{display:grid;grid-template-columns:0.82fr 1.18fr;gap:clamp(32px,6vw,104px);align-items:start}
.faq-intro{position:sticky;top:104px}
.faq-intro h2{font-size:var(--text-2xl);margin-top:var(--space-sm)}
.faq-intro .faq-nudge{color:var(--ink-2);margin-top:var(--space-md);max-width:30ch;font-size:var(--text-lg);line-height:1.45}
.faq-intro .link-arrow{display:inline-block;margin-top:var(--space-lg)}
.faq-list{max-width:none}
.faq-list details{border-bottom:1px solid color-mix(in oklch,var(--ink) 14%,transparent)}
.faq-list details:first-child{border-top:1px solid color-mix(in oklch,var(--ink) 14%,transparent)}
.faq-list summary{
  list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:var(--space-lg);
  font-family:var(--font-display);font-weight:700;font-size:var(--text-lg);padding-block:var(--space-lg);
  transition:color .15s;
}
.faq-list summary:hover{color:var(--pink-text)}
.faq-list summary::-webkit-details-marker{display:none}
.faq-list summary .ic{flex:none;width:32px;height:32px;border-radius:999px;border:2px solid var(--ink);display:grid;place-items:center;font-size:1.05rem;font-family:var(--font-body);font-weight:700;transition:rotate .25s var(--ease-out-quint),background .2s,color .2s}
.faq-list details[open] summary .ic{rotate:45deg;background:var(--pink);color:var(--paper-on-ink);border-color:var(--pink)}
.faq-list details[open] summary{color:var(--ink)}
.faq-list details p{padding-bottom:var(--space-lg);color:var(--ink-2);max-width:62ch;line-height:1.6}
/* FAQ runs as a dark band so it doesn't read as a twin of the apply section below;
   pink accents become green here (never pink-on-black) */
#faq{background:var(--ink);color:var(--paper-on-ink)}
#faq .kicker{color:var(--green)}
#faq .mark svg path{stroke:var(--green)}
#faq .faq-nudge{color:color-mix(in oklch,var(--paper-on-ink) 70%,transparent)}
#faq .link-arrow{color:var(--paper-on-ink);border-bottom-color:var(--green)}
#faq .link-arrow:hover{color:var(--green);border-bottom-color:var(--paper-on-ink)}
#faq .faq-list details{border-color:color-mix(in oklch,var(--paper-on-ink) 16%,transparent)}
#faq .faq-list summary:hover{color:var(--green)}
#faq .faq-list summary .ic{border-color:color-mix(in oklch,var(--paper-on-ink) 55%,transparent)}
#faq .faq-list details[open] summary{color:var(--paper-on-ink)}
#faq .faq-list details[open] summary .ic{background:var(--green);color:var(--ink);border-color:var(--green)}
#faq .faq-list details p{color:color-mix(in oklch,var(--paper-on-ink) 68%,transparent)}
@media (max-width:900px){
  .faq-grid{grid-template-columns:1fr;gap:var(--space-xl)}
  .faq-intro{position:static}
}

/* ============ APPLY ============ */
/* light, two-column, characterful — no dark frame around the form */
.apply-grid{display:grid;grid-template-columns:0.82fr 1.18fr;gap:clamp(32px,5vw,72px);align-items:center}
.apply-copy{position:relative}
.apply-copy h2{font-size:var(--text-2xl);max-width:13ch;margin:var(--space-sm) 0 var(--space-md)}
.apply-lead{color:var(--ink-2);font-size:var(--text-lg);max-width:34ch}
.apply-points{list-style:none;margin-top:var(--space-lg);display:grid;gap:10px}
.apply-points li{position:relative;padding-left:26px;font-weight:600;color:var(--ink)}
.apply-points li::before{content:"✳";position:absolute;left:0;top:-1px;color:var(--green-text)}
.apply-form{border-radius:var(--radius-lg);overflow:hidden;background:var(--paper);border:1px solid color-mix(in oklch,var(--ink) 12%,transparent);box-shadow:var(--shadow-pop);height:clamp(460px,60vh,560px)}
.apply-form iframe{width:100%;height:100%;border:0;display:block}

/* work.html CTA panel — light, with a doodle accent */
.apply-panel{
  background:var(--paper-warm);border-radius:var(--radius-lg);position:relative;overflow:hidden;
  padding:clamp(32px,5vw,56px);border:1px solid color-mix(in oklch,var(--ink) 10%,transparent);
}
.apply-panel h2{font-size:var(--text-xl);max-width:16ch}
.apply-panel .lead{color:var(--ink-2);margin-top:var(--space-md);max-width:42ch;font-size:var(--text-lg)}
.apply-ast{position:absolute;right:clamp(16px,5vw,56px);top:clamp(16px,4vw,40px);rotate:12deg}

/* ============ FOOTER ============ */
footer{background:var(--ink);color:var(--paper-on-ink);margin-top:var(--space-4xl);padding-block:var(--space-3xl) var(--space-xl)}
.foot-grid{display:grid;grid-template-columns:2fr 1fr 1fr 1.4fr;gap:var(--space-2xl)}
.foot-grid h3{font-size:var(--text-xs);font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:oklch(62% 0 0);margin-bottom:var(--space-md)}
.foot-grid ul{list-style:none}
.foot-grid li{margin-bottom:var(--space-sm)}
.foot-grid a{color:oklch(82% 0 0);text-decoration:none;font-size:var(--text-sm);display:inline-block;padding-block:4px}
.foot-grid a:hover{color:var(--paper);text-decoration:underline;text-underline-offset:3px}
.foot-brand p{font-size:var(--text-sm);color:oklch(70% 0 0);margin-top:var(--space-md);max-width:26ch;line-height:1.6}
/* creator-recruitment CTA — highlighted so it pulls sign-ups */
.foot-creators{align-self:start;background:color-mix(in oklch,var(--green) 14%,transparent);border:1px solid color-mix(in oklch,var(--green) 32%,transparent);border-radius:16px;padding:clamp(18px,2vw,24px)}
.foot-creators h3{color:var(--green);margin-bottom:var(--space-sm)}
.foot-creators p{font-size:var(--text-sm);color:oklch(86% 0 0);line-height:1.5;margin-bottom:var(--space-md);max-width:26ch}
.foot-creators .creator-cta{display:inline-flex;align-items:center;gap:8px;background:var(--green);color:var(--ink);font-family:var(--font-display);font-weight:800;font-size:var(--text-sm);line-height:1;padding:12px 20px;border-radius:999px;text-decoration:none;white-space:nowrap;transition:transform .15s var(--ease-out-quint),box-shadow .2s}
.foot-creators .creator-cta:hover{color:var(--ink);transform:translateY(-2px);box-shadow:0 10px 24px color-mix(in oklch,var(--green) 35%,transparent);text-decoration:none}
.foot-creators .creator-cta span{transition:transform .15s var(--ease-out-quint)}
.foot-creators .creator-cta:hover span{transform:translateX(3px)}
.foot-bottom{display:flex;justify-content:space-between;gap:var(--space-lg);flex-wrap:wrap;border-top:1px solid color-mix(in oklch,var(--paper-on-ink) 14%,transparent);margin-top:var(--space-2xl);padding-top:var(--space-lg);font-size:var(--text-xs);color:oklch(62% 0 0)}
.foot-bottom a{display:inline-block;padding-block:5px}
.foot-bottom a{color:inherit}

/* ============ REVEAL (progressive enhancement: hidden only when JS present) ============ */
.js .reveal{opacity:0;translate:0 26px;transition:opacity .7s var(--ease-out-quint),translate .7s var(--ease-out-quint);transition-delay:calc(var(--i,0)*70ms)}
.js .reveal.in{opacity:1;translate:0 0}

/* ============ RESPONSIVE ============ */
@media (max-width:900px){
  .nav-toggle{display:inline-flex;margin-left:auto}
  .nav>.nav-btn{display:none}              /* header-bar CTA → moves into the menu panel */
  /* nav links become a full-bleed drop panel under the sticky header */
  .nav-links{
    position:absolute;top:100%;left:0;right:0;z-index:40;
    flex-direction:column;align-items:stretch;gap:0;margin:0;
    padding:var(--space-2xs) clamp(20px,4vw,48px) var(--space-md);
    background:var(--paper);border-bottom:1px solid color-mix(in oklch,var(--ink) 12%,transparent);
    box-shadow:var(--shadow-pop);
    max-height:calc(100vh - 68px);max-height:calc(100dvh - 68px);overflow-y:auto;
    opacity:0;translate:0 -10px;visibility:hidden;pointer-events:none;
    transition:opacity .22s var(--ease-out-quint),translate .22s var(--ease-out-quint),visibility 0s linear .22s;
  }
  .nav.open .nav-links{opacity:1;translate:0 0;visibility:visible;pointer-events:auto;transition-delay:0s,0s,0s}
  .nav-links a:not(.btn){display:block;padding:15px 2px;font-size:var(--text-lg);font-weight:700;color:var(--ink);border-bottom:1px solid color-mix(in oklch,var(--ink) 8%,transparent)}
  .nav-links a:not(.btn)::after{content:none}
  .nav-links a:not(.btn)[aria-current="page"]{color:var(--pink-text)}
  .nav-cta{display:block;margin-top:var(--space-md)}
  .nav-cta .btn{display:flex;width:100%;justify-content:center}
  .apply-grid{grid-template-columns:1fr}
  .results-grid{grid-template-columns:1fr;gap:var(--space-2xl)}
  .stats{grid-template-columns:1fr;gap:var(--space-lg)}
  .yt-grid{grid-template-columns:1fr;gap:var(--space-md)}
  .yt-card{display:grid;grid-template-columns:clamp(118px,32vw,180px) 1fr;column-gap:var(--space-md);align-items:center}
  .yt-thumb{grid-row:1 / 3;align-self:center}
  .yt-play{width:34px;height:24px;left:6px;bottom:6px;border-radius:7px;font-size:.58rem}
  .yt-title{grid-column:2;grid-row:1;align-self:end;font-size:var(--text-sm);display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden}
  .yt-meta{grid-column:2;grid-row:2;align-self:start}
  .case-row{grid-template-columns:96px 1fr;gap:var(--space-md);align-items:start}
  .case-go{display:none}
  .case-headline{font-size:var(--text-lg)}
  .quote-grid{grid-template-columns:1fr}
  .foot-grid{grid-template-columns:1fr 1fr}
  .sec-head .sub{text-align:left}
  .hero-note{justify-content:flex-start}
}
@media (prefers-reduced-motion:reduce){
  .strip{animation:none}
  .circled svg path,.mark svg path{animation:none;stroke-dashoffset:0}
  .reveal{opacity:1;translate:0 0;transition:none}
  .js .proc-step{opacity:1;translate:0 0;transition:none}
  .js .proc-step .proc-num{scale:1;transition:none}
  .js .proc-steps::before{clip-path:none;transition:none}
  .proc-steps::after{display:none}
  .nav-links a::after{transition:none}
  .nav-links,.nav-toggle-bar,.nav-toggle-bar::before,.nav-toggle-bar::after{transition:none}
  .row-scroller{scroll-behavior:auto}
  html{scroll-behavior:auto}
}

/* ============ PRINT ============ */
@media print{
  *{background:transparent !important;color:#000 !important;box-shadow:none !important;filter:none !important}
  header,.nav-toggle,.skip,.strip,.hero-note,.vsl-dur,.scroll-nav,.quote-nav,iframe,.tile video{display:none !important}
  .reveal{opacity:1 !important;translate:none !important}        /* scroll-reveals must not stay hidden on paper */
  a{color:#000 !important;text-decoration:underline}
  section,.section,.lib-row,.case-row,.step,.yt-card{break-inside:avoid}
  body{font:12pt/1.5 var(--font-body)}
}

/* ============ CREATIVE LIBRARY PAGE ============ */
.lib-hero{padding-block:clamp(48px,6vw,80px) var(--space-lg)}
.lib-hero h1{font-size:var(--text-2xl);max-width:16ch;margin-top:var(--space-md)}
.lib-hero .lead{max-width:56ch;color:var(--ink-2);font-size:var(--text-lg);margin-top:var(--space-md)}
.lib-jump{display:flex;gap:var(--space-sm);flex-wrap:wrap;margin-top:var(--space-xl)}
.lib-jump .tab{text-decoration:none}

.lib-row{padding-block:var(--space-2xl) var(--space-xl);border-top:1px solid color-mix(in oklch,var(--ink) 8%,transparent)}
.row-head{display:flex;align-items:flex-end;justify-content:space-between;gap:var(--space-md);margin-bottom:var(--space-lg)}
.row-head h2{font-size:var(--text-xl)}
.row-blurb{font-size:var(--text-sm);color:var(--ink-2);margin-top:var(--space-2xs);max-width:48ch}
.row-head .count{font-size:var(--text-xs);font-weight:700;letter-spacing:.04em;text-transform:uppercase;color:var(--ink-3);flex:none;white-space:nowrap}

/* full-bleed horizontal scroller, first tile aligned to the page wrap */
.row-wrap{position:relative}
.row-scroller{
  display:flex;gap:var(--space-md);overflow-x:auto;overscroll-behavior-x:contain;scroll-snap-type:x proximity;
  padding-inline:max(calc((100vw - var(--wrap))/2 + clamp(20px,4vw,48px)),clamp(20px,4vw,48px));
  scroll-padding-inline:max(calc((100vw - var(--wrap))/2 + clamp(20px,4vw,48px)),clamp(20px,4vw,48px));
  padding-block:4px var(--space-sm);scrollbar-width:none;cursor:grab;
}
.row-scroller.grabbing{cursor:grabbing;scroll-snap-type:none;scroll-behavior:auto}
.row-scroller::-webkit-scrollbar{display:none}
.row-scroller .tile{flex:none;width:clamp(195px,15.5vw,235px);scroll-snap-align:start}

/* intuitive carousel controls: chevrons on the content edges, hover-revealed, auto-hidden at the ends */
.row-edges{
  position:absolute;inset:0;max-width:var(--wrap);margin-inline:auto;
  padding-inline:clamp(20px,4vw,48px);pointer-events:none;
  display:flex;align-items:center;justify-content:space-between;
}
.scroll-nav{
  pointer-events:auto;width:52px;height:52px;border-radius:999px;border:1px solid color-mix(in oklch,#fff 28%,transparent);
  background:color-mix(in oklch,var(--paper) 52%,transparent);color:var(--ink);font-family:var(--font-display);font-size:1.6rem;line-height:1;
  -webkit-backdrop-filter:var(--glass);backdrop-filter:var(--glass);
  display:grid;place-items:center;cursor:pointer;box-shadow:0 6px 20px oklch(19% 0 0 / .16),inset 0 1px 2px oklch(100% 0 0 / .3);
  opacity:0;translate:0 0;transition:opacity .2s var(--ease-out-quint),translate .15s var(--ease-out-quint),box-shadow .15s var(--ease-out-quint),background .15s;
}
.scroll-nav.left{margin-right:auto;translate:-6px 0}
.scroll-nav.right{margin-left:auto;translate:6px 0}
.row-wrap:hover .scroll-nav,.scroll-nav:focus-visible{opacity:1;translate:0 0}
.scroll-nav:hover{background:color-mix(in oklch,var(--pink) 80%,transparent);color:var(--paper-on-ink);border-color:color-mix(in oklch,#fff 35%,transparent);box-shadow:0 8px 24px color-mix(in oklch,var(--pink) 38%,transparent),inset 0 1px 0 oklch(100% 0 0 / .4)}
.scroll-nav[hidden]{display:none}

/* empty-state card for categories awaiting their first uploads */
.tile-empty{
  flex:none;width:clamp(240px,22vw,320px);aspect-ratio:9/16;border-radius:var(--radius-md);
  border:2px dashed color-mix(in oklch,var(--ink) 32%,transparent);background:var(--paper-warm);
  display:flex;flex-direction:column;justify-content:center;gap:var(--space-md);
  padding:var(--space-xl);text-align:center;scroll-snap-align:start;
}
.tile-empty p{color:var(--ink-2);font-size:var(--text-base)}

.wall-cta{display:flex;justify-content:center;margin-top:var(--space-xl)}
@media (max-width:900px){
  .lib-jump{gap:var(--space-xs)}
  .row-head{flex-direction:column;align-items:flex-start;gap:var(--space-2xs)}
  .row-scroller .tile{width:62vw}
  .row-scroller{cursor:auto}
  .scroll-nav{display:none}
}

/* ============ CASE STUDY PAGE ============ */
.case-hero{padding-block:clamp(28px,4vw,52px) clamp(44px,5.5vw,76px)}
.case-hero .wrap{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(32px,5vw,72px);align-items:center}
.case-back{display:inline-flex;align-items:center;gap:7px;font-family:var(--font-body);font-weight:700;font-size:var(--text-sm);color:var(--ink-2);text-decoration:none;transition:color .15s,gap .15s var(--ease-out-quint)}
.case-back:hover{color:var(--pink-text);gap:12px}
.case-hero .kicker{margin-top:var(--space-lg)}
.case-hero h1{font-size:clamp(2.1rem,1.1rem + 4.1vw,3.85rem);line-height:1.03;letter-spacing:-.02em;font-weight:800;max-width:15ch;margin-top:var(--space-sm)}
.case-hero .lead{font-size:var(--text-lg);color:var(--ink-2);max-width:46ch;margin-top:var(--space-md);line-height:1.55}
.case-shot{aspect-ratio:9/16;width:100%;max-width:300px;margin-inline:auto;border-radius:var(--radius-lg);overflow:hidden;border:2px solid var(--ink);box-shadow:var(--shadow-pop);background:var(--ink-panel);display:grid;place-items:center}
.case-shot img,.case-shot video{width:100%;height:100%;object-fit:cover;display:block}
.case-shot .word{font-family:var(--font-display);font-weight:800;font-size:var(--text-xl);text-align:center;padding:var(--space-md);line-height:1.1}
.case-shot.ink{background:var(--ink);color:var(--paper-on-ink);border-color:var(--ink)}
.case-shot.pink{background:color-mix(in oklch,var(--pink) 18%,var(--paper));color:var(--pink-text);border-color:var(--pink)}
/* figures band reuses .results/.stats/.stat, laid out as a row */
.case-figs{margin-top:clamp(40px,6vw,80px)}
.case-figs .stats{grid-template-columns:repeat(auto-fit,minmax(210px,1fr));gap:clamp(28px,4vw,64px)}
/* the story — Fraggell editorial: green sparks, hand-drawn markers, number nodes */
.case-chapters{display:grid;gap:clamp(28px,3.4vw,46px)}
.case-chapter{display:grid;gap:var(--space-sm)}
.case-chapter-label{display:inline-flex;align-items:center;gap:9px;font-size:var(--text-xs);font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--pink-text);margin:0}
.case-chapter-label .spark{width:13px;height:13px;color:var(--green);flex:none}
.case-chapter h2{font-family:var(--font-display);font-weight:800;font-size:clamp(1.35rem,1.05rem + 1.15vw,1.9rem);line-height:1.15;letter-spacing:-.015em;color:var(--ink);max-width:28ch;margin:0}
.case-chapter h2 .mark svg{display:none}
.case-chapter > p{font-size:var(--text-base);color:var(--ink-2);line-height:1.6;max-width:58ch;margin:0}
.chapter-steps{list-style:none;display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(18px,2.2vw,34px);margin:var(--space-xs) 0 0;padding:0}
.chapter-steps li{display:grid;gap:9px;align-content:start}
.chapter-steps .node{width:28px;height:28px;border-radius:999px;background:var(--green);color:var(--ink);display:grid;place-items:center;font-family:var(--font-display);font-weight:800;font-size:var(--text-sm);line-height:1}
.chapter-steps li p{font-size:var(--text-sm);color:var(--ink-2);line-height:1.5;max-width:34ch;margin:0}
/* light pull-quote */
.case-quote{padding-block:clamp(32px,4vw,56px)}
.case-quote blockquote{font-family:var(--font-display);font-weight:600;font-size:var(--text-2xl);line-height:1.2;letter-spacing:-.01em;max-width:24ch}
.case-quote .who{display:flex;align-items:center;gap:var(--space-md);margin-top:var(--space-lg)}
.case-quote .who .ava{width:48px;height:48px;border-radius:999px;background:var(--green);color:var(--ink);display:grid;place-items:center;font-family:var(--font-display);font-weight:800;font-size:var(--text-lg);flex:none}
.case-quote .who b{display:block;font-size:var(--text-base)}
.case-quote .who span{font-size:var(--text-sm);color:var(--ink-3)}
@media (max-width:760px){
  .case-hero .wrap{grid-template-columns:1fr;gap:var(--space-xl)}
  .case-shot{max-width:240px;margin-inline:0}
  .chapter-steps{grid-template-columns:1fr;gap:var(--space-lg)}
}

/* ===== creative case-study layer ===== */
.case-hero{position:relative;overflow:clip}
.case-hero > .wrap{position:relative;z-index:1}
.case-deco{position:absolute;top:-6%;right:-3%;width:clamp(150px,22vw,330px);color:var(--green);opacity:.14;z-index:0;rotate:-10deg;pointer-events:none}
.case-deco svg{width:100%;height:auto;display:block}
.case-brandline{display:flex;align-items:center;gap:var(--space-md);margin-top:var(--space-lg);flex-wrap:wrap}
.case-logo{height:28px;width:auto;filter:brightness(0);opacity:.85}
.case-wordmark{font-family:var(--font-display);font-weight:800;font-size:var(--text-xl);letter-spacing:-.01em}
.case-tag{font-size:var(--text-xs);font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--pink-text)}
.case-hero h1{font-size:clamp(2.4rem,1.05rem + 5.2vw,4.7rem);line-height:.99;letter-spacing:-.025em;margin-top:var(--space-md)}
/* poster-framed ad still that straightens on hover */
.case-shot-wrap{position:relative;width:fit-content;margin-inline:auto}
.case-shot{rotate:-2.5deg;transition:rotate .35s var(--ease-out-quint)}
.case-shot-wrap:hover .case-shot{rotate:0deg}
.case-shot-ast{position:absolute;top:-20px;left:-16px;width:52px;z-index:2;color:var(--green);rotate:-14deg;pointer-events:none}
.case-shot-ast svg{width:100%;height:auto;display:block}
/* receipts — bigger numbers */
.case-figs .stat .num{font-size:clamp(2.8rem,1.6rem + 3.9vw,4.4rem)}
/* the creative gallery */
.case-creative{padding-bottom:clamp(44px,5.5vw,80px)}
.case-creative .sec-head{margin-bottom:var(--space-lg)}
.gallery{display:flex;gap:var(--space-md);overflow-x:auto;overscroll-behavior-x:contain;scrollbar-width:none;padding-block:var(--space-sm);padding-inline:max(calc((100vw - var(--wrap))/2 + clamp(20px,4vw,48px)),clamp(20px,4vw,48px))}
.gallery::-webkit-scrollbar{display:none}
.gallery-tile{flex:none;width:clamp(180px,15vw,222px);aspect-ratio:9/16;border-radius:var(--radius-md);overflow:hidden;border:2px solid var(--ink);box-shadow:var(--shadow-pop-sm);background:var(--ink-panel);position:relative}
.gallery-tile img{width:100%;height:100%;object-fit:cover;display:block}
.gallery-tile .chip{position:absolute;left:8px;bottom:8px}
.gallery-tile.ph{border:2px dashed color-mix(in oklch,var(--ink) 28%,transparent);background:var(--paper-warm);box-shadow:none;display:grid;place-content:center;justify-items:center;gap:10px;text-align:center;padding:var(--space-md)}
.gallery-tile.ph .ph-ast{color:var(--green-text);width:26px}
.gallery-tile.ph span{font-size:var(--text-xs);font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-3);max-width:18ch;line-height:1.4}
.gallery-tile.brand{display:grid;place-items:center;text-align:center;padding:var(--space-md)}
.gallery-tile.brand .gt-word{font-family:var(--font-display);font-weight:800;font-size:var(--text-lg);line-height:1.1}
.gallery-tile.brand.ink{background:var(--ink);color:var(--paper-on-ink);border-color:var(--ink)}
.gallery-tile.brand.pink{background:color-mix(in oklch,var(--pink) 16%,var(--paper));color:var(--pink-text);border-color:var(--pink)}
/* story section on a warm panel */
.case-ba{background:var(--paper-warm)}
.case-ba-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(16px,2.4vw,28px)}
.case-ba-col{background:var(--paper);border:1px solid color-mix(in oklch,var(--ink) 13%,transparent);border-radius:var(--radius-lg);padding:clamp(24px,3vw,40px)}
.case-ba-col h2{font-family:var(--font-display);font-weight:800;font-size:clamp(1.6rem,1.15rem + 1.4vw,2.1rem);letter-spacing:-.01em;line-height:1;margin:0 0 var(--space-md)}
.case-ba-col p{font-size:var(--text-base);color:var(--ink-2);line-height:1.7;margin:0}
@media (max-width:760px){.case-ba-grid{grid-template-columns:1fr;gap:var(--space-md)}}
@media (max-width:760px){
  .case-deco{display:none}
  .case-shot-wrap{margin-inline:0}
}

/* phones: stack the footer to one column so it's not cramped and the creator CTA gets full width */
@media (max-width:560px){
  .foot-grid{grid-template-columns:1fr;gap:var(--space-xl)}
}

/* ============ LEGAL PAGES (privacy / terms) ============ */
.legal{padding-block:clamp(40px,6vw,84px) clamp(48px,7vw,96px)}
.legal h1{font-family:var(--font-display);font-weight:800;font-size:var(--text-2xl);line-height:1.05;letter-spacing:-.02em;margin:var(--space-sm) 0 var(--space-xs)}
.legal-updated{color:var(--ink-3);font-size:var(--text-sm);margin:0 0 var(--space-2xl)}
.legal-prose{max-width:68ch}
.legal-prose>p:first-of-type{font-size:var(--text-lg);color:var(--ink);line-height:1.6}
.legal-prose h2{font-family:var(--font-display);font-weight:800;font-size:var(--text-lg);color:var(--ink);margin:var(--space-2xl) 0 var(--space-sm)}
.legal-prose p{font-size:var(--text-base);line-height:1.75;color:var(--ink-2);margin-bottom:var(--space-md)}
.legal-prose ul{margin:0 0 var(--space-md);padding-left:1.35em;list-style:disc}
.legal-prose li{font-size:var(--text-base);line-height:1.7;color:var(--ink-2);margin-bottom:var(--space-2xs)}
.legal-prose li::marker{color:var(--green)}
.legal-prose a{color:var(--pink-text);text-decoration:underline;text-underline-offset:2px}
.legal-prose strong{color:var(--ink);font-weight:700}
.legal-contact{margin-top:var(--space-md);padding:var(--space-lg);background:var(--paper-warm);border-radius:var(--radius-md);line-height:1.8;color:var(--ink-2)}
.legal-contact strong{color:var(--ink)}

/* ============ EMAIL POPUP (UGC script training) ============ */
.popup-overlay{position:fixed;inset:0;z-index:1000;display:grid;place-items:center;padding:var(--space-lg);background:oklch(0% 0 0 / .58);opacity:0;visibility:hidden;transition:opacity .3s var(--ease-out-quint),visibility .3s}
.popup-overlay.open{opacity:1;visibility:visible}
.popup{position:relative;width:min(560px,100%);max-height:calc(100dvh - 2 * var(--space-lg));overflow:auto;background:var(--ink);color:var(--paper-on-ink);border-radius:var(--radius-lg);padding:clamp(30px,5vw,52px);box-shadow:0 30px 80px oklch(0% 0 0 / .5);translate:0 18px;scale:.97;transition:translate .35s var(--ease-out-quint),scale .35s var(--ease-out-quint)}
.popup-overlay.open .popup{translate:0 0;scale:1}
.popup-spark{position:absolute;right:-44px;bottom:-44px;width:210px;height:210px;color:var(--green);opacity:.12;pointer-events:none}
.popup-close{position:absolute;top:14px;right:14px;width:42px;height:42px;display:grid;place-items:center;border:0;background:transparent;color:var(--paper-on-ink);cursor:pointer;border-radius:999px;opacity:.65;transition:opacity .15s,background .15s}
.popup-close:hover{opacity:1;background:oklch(100% 0 0 / .1)}
.popup-close svg{width:22px;height:22px}
.popup-kicker{display:inline-flex;align-items:center;gap:8px;font-size:var(--text-xs);font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--green);margin:0 0 var(--space-sm)}
.popup h2{position:relative;font-family:var(--font-display);font-weight:800;font-size:clamp(1.9rem,1.2rem + 2.7vw,2.9rem);line-height:1.04;letter-spacing:-.02em;margin:0 0 var(--space-xl);max-width:15ch}
.popup-form{position:relative;display:flex;flex-direction:column;gap:var(--space-sm)}
.popup-input{width:100%;padding:15px 20px;border-radius:999px;border:2px solid transparent;background:var(--paper);color:var(--ink);font-family:var(--font-body);font-size:var(--text-base)}
.popup-input::placeholder{color:var(--ink-3)}
.popup-input:focus-visible{outline:0;border-color:var(--pink)}
.popup-input.invalid{border-color:var(--pink)}
.popup-submit{display:flex;align-items:center;justify-content:center;width:100%;min-height:52px;padding:14px 20px;border:0;border-radius:999px;background:var(--pink);color:var(--paper-on-ink);font-family:var(--font-body);font-weight:700;font-size:var(--text-base);cursor:pointer;transition:translate .18s var(--ease-out-quint),box-shadow .22s,background .18s}
.popup-submit:hover{translate:0 -2px;background:var(--pink-deep);box-shadow:0 12px 28px color-mix(in oklch,var(--pink) 42%,transparent)}
.popup-submit:active{translate:0 0;box-shadow:none}
.popup-fine{position:relative;font-size:var(--text-xs);color:oklch(72% 0 0);margin:var(--space-md) 0 0;line-height:1.5;max-width:48ch}
.popup-success h2{margin-bottom:var(--space-sm)}
.popup-success-text{position:relative;color:oklch(80% 0 0);font-size:var(--text-base);line-height:1.6;margin:0}
@media (prefers-reduced-motion:reduce){
  .popup-overlay{transition:opacity .12s,visibility .12s}
  .popup{transition:none;translate:0 0;scale:1}
}

/* ============ CAREERS PAGE ============ */
.careers-hero{padding-block:clamp(40px,6vw,84px) clamp(28px,4vw,48px)}
.careers-hero h1{font-family:var(--font-display);font-weight:800;font-size:clamp(2.2rem,1.35rem + 3.1vw,3.6rem);line-height:1.04;letter-spacing:-.02em;margin:var(--space-sm) 0 var(--space-md);max-width:18ch}
.careers-hero .lead{max-width:54ch;font-size:var(--text-lg);color:var(--ink-2);line-height:1.55;margin:0 0 var(--space-xl)}
.value-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(16px,2.4vw,28px);margin-top:var(--space-xl)}
.value-card{background:var(--paper);border:1px solid color-mix(in oklch,var(--ink) 12%,transparent);border-radius:var(--radius-lg);padding:clamp(24px,3vw,36px)}
.value-ico{display:grid;place-items:center;width:48px;height:48px;border-radius:14px;background:var(--green-soft);color:var(--green-text);margin-bottom:var(--space-md)}
.value-ico svg{width:26px;height:26px}
.value-card h3{font-family:var(--font-display);font-weight:800;font-size:var(--text-lg);margin:0 0 var(--space-xs)}
.value-card p{font-size:var(--text-base);color:var(--ink-2);line-height:1.6;margin:0}
.careers-roles{background:var(--paper-warm)}
.role{background:var(--paper);border:1px solid color-mix(in oklch,var(--ink) 12%,transparent);border-radius:var(--radius-lg);padding:clamp(24px,3.5vw,44px);margin-top:var(--space-xl)}
.role-head{display:flex;align-items:center;justify-content:space-between;gap:var(--space-lg);flex-wrap:wrap;padding-bottom:var(--space-lg);border-bottom:1px solid color-mix(in oklch,var(--ink) 10%,transparent)}
.role-head h3{font-family:var(--font-display);font-weight:800;font-size:var(--text-xl);margin:0}
.role-meta{font-size:var(--text-sm);color:var(--ink-3);margin:var(--space-2xs) 0 0}
.role-body{display:grid;grid-template-columns:1fr 1fr;gap:clamp(20px,3vw,48px);margin-top:var(--space-lg)}
.role-body h4{font-size:var(--text-xs);font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--pink-text);margin:0 0 var(--space-sm)}
.role-body ul{list-style:none;margin:0;padding:0;display:grid;gap:var(--space-sm)}
.role-body li{position:relative;padding-left:1.5em;font-size:var(--text-base);color:var(--ink-2);line-height:1.55}
.role-body li::before{content:"";position:absolute;left:0;top:.5em;width:7px;height:7px;border-radius:999px;background:var(--green)}
@media (max-width:760px){
  .value-grid{grid-template-columns:1fr}
  .role-body{grid-template-columns:1fr;gap:var(--space-lg)}
}