Plant protein · Performance UGC CAC down 40%
First-order profitable in three rounds of data-backed UGC. Then $5.7M+ deployed on ALOHA's creative as spend scaled.
The receipts
$5.7M+
Spent on Fraggell-made ads.
22M+
People reached on Meta.
35%
Average hook rate on our ads.
The ads we ran
Real ads from the account. The creative behind the numbers.
CAC ↓40%Before
ALOHA was struggling to scale their Meta ad account due to a lack of consistent, high-performing video creatives. Their previous agency delivered only a handful of concepts each month, and even fewer were actually converting. This left ALOHA's in-house team scrambling to fill the gaps, pulling them away from their core responsibilities. They needed a creative partner who could take full ownership, delivering fresh, effective concepts regularly, without needing constant hand-holding or direction.
After
Fraggell became ALOHA's end-to-end creative partner, handling everything from strategy and research to production and editing. We quickly identified that UGC, particularly taste-test style content, was their most effective format, and built a creative pipeline around that. By testing a mix of UGC, high-production videos and mashups, we consistently delivered winning ads that cut CAC by 40% and kept it there. With a reliable flow of high-quality content, ALOHA was able to scale their spend confidently, knowing their creative was taken care of.
“In only three rounds, we cut our CACs by over 40% and hit first-order profitable. If you're looking for a partner that balances the art and science of marketing — look no further.”
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