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Nuvé Beauty Beauty devices · Performance UGC

The legacy ad, retired

We became their creative partner, from strategy to production. Revenue up 69%, CPA down 24%.

Nuvé Beauty

The receipts

$1.5M+

Spent on our creatives.

69%

Revenue growth in six months.

24%

CPA reduction while scaling.

The bench we built

Real ads from the account. A roster of performers, not one hero.

Before

Nuvé had tried several agencies, but none could consistently deliver. Their Meta ad account was carried by just one or two founder-made creatives, and the pressure to produce winners was slowing growth. As they scaled, it became harder to find new winning ads and diversify spend.

After

Fraggell became their creative partner, owning the full process from strategy to production. We sourced creators who genuinely needed the product, shot UGC and studio footage, and consistently launched new concepts. Within two months, we outperformed their legacy top ad, and six months in, we'd helped grow revenue 69% while cutting CPA 24%.

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