Profitably scaled past $1.1M+
We became their full creative partner. Our ads now drive nearly 1 in 3 of their Meta purchases.
The receipts
$1.1M+
Spent on Fraggell-made ads.
+9%
Click-through rate vs their in-house ads.
1,100+
Creatives delivered in 12 months.
The creative we ran
Real ads from the account. The creative behind the numbers.
Before
The Black Stuff had tried multiple agencies, but none could capture their brand's rugged, no-BS ethos. Most creative felt like generic knockoffs of competitors. The founder was stuck making the best-performing ads himself, an unsustainable solution as the company grew.
After
Fraggell became their full creative partner, handling everything from concept strategy and research to UGC, founder-led, and high-production studio ads. Within six months, our ads drove nearly one-third of all purchases on Meta, delivered a 9% CTR lift, and matched previous CPA benchmarks despite scaling.
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