Static ad creative
Statics that stop the scroll.
A static puts the headline, visual and offer in a single frame. We design them from the same research as our video and test them the same way: hook, hold and CPA. They are cheap to make and fast to iterate.
- ▼30%
- Average CPA drop across client accounts, measured in-platform.
- 700+
- Ads a month from our in-house team, statics included.
- $450M+
- Spent on Fraggell-made ads by DTC brands.
What static ads have to do.
What a static has to do.
A static has to earn a stop in under a second, then say one thing well. That means a real hierarchy: one headline, one visual and one reason to click.
When statics win.
Statics win in retargeting, where the viewer already knows you, and on offers and launches, where the message is the ad. They suit proof and reviews, which read faster as text, and any account where video is fatiguing and you need new angles quickly.
How we make them.
Angles come from the same research as our UGC: reviews, communities and ad-account data. Each concept ships as a family of variants, so the test tells you which headline or visual won. Every static leads with the product and uses text you can read on a phone.
Recent static ads.
Made by Fraggell, run at real spend. Shown at the size they ran.
How a static winner gets made.
Research
The angle comes from your customers.
Concept
Several headline and visual pairs per angle, so the test means something.
Design
Designed in-house, product-led, legible on a phone and built to your brand.
Read the data
We read CTR and CPA by variant, and the winners shape the next family.
The proof, brand by brand.
+69% Nuvé Beauty · revenue in six months
Read the case study
$1.1M+ The Black Stuff · profitably deployed
Read the case study“I've been working with Fraser and his team for over a year now, and I can tell you that investing in a great creative team brings diversity, scale and significant improvements into your ad account. So if you're currently in a plateau of growth, or your ad account is struggling, I'd recommend trying Fraggell. Money well spent.”
Fair questions, straight answers.
Also from the same team: UGC ads · Founder-led ads · Guide: what static ads are and how they work
Do statics still work on Meta?
Yes. They are often the most efficient placement in an account because they are cheap to make and quick to iterate. Statics built from a real angle still stop the scroll.
How many variants per concept?
Usually three to five. Each keeps the same angle with a different headline or visual, so you learn which element did the work.
Static or video?
Both, from one team. Video finds the angle on cold traffic and statics carry it cheaply across retargeting and offers. Read our guide to static ads for the long answer.
What do you need from us?
Product shots if you have them, your reviews, and read access to the ad account. If you need product shots, we can shoot them in our Manchester studio.
Can we get statics on their own?
Most clients run statics alongside UGC and high production, because the formats feed each other.
Ready to find your next winner?
In order to qualify:
- You run or work at a DTC brand
- You're spending at least $70,000/mo on ads
- You're ready to invest in creative diversity
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