UGC ads agency
UGC ads that beat your control.
Testimonial and storytelling UGC from an in-house team that ships 700+ ads a month. Creators are cast for your product and scripts are built for your target personas.
- ▼40%
- CAC for ALOHA in three rounds of UGC.
- 35%
- Average hook rate on our ALOHA ads.
- 600+
- UGC-led ads for Humantra, 72% higher CTR than the account.
What UGC ads have to do.
What UGC is.
A real person, on their phone, telling the truth about your product. The performance lives in the script, the casting and the edit, and we own all three.
When UGC wins.
UGC wins on cold traffic, on new angles and on proof-heavy products where trust is the objection. It is the cheapest way to test twenty angles in a month and find the two that scale. It is also the format that fatigues fastest, which is why volume and cadence matter more than any single ad.
Why ours perform.
Every script starts in your reviews, your communities and your ad-account data. Creators are cast for the product and receive it before they film. Our editors cut three to five hooks per concept, so one shoot gives you a proper test. Then the data decides what gets iterated.
Recent UGC ads.
Made by Fraggell, run at real spend. Hover to play, click for sound. Green chips mark a top ad or a measured result.
How a UGC winner gets made.
Research
We find the angles in your reviews, communities and past winners.
Cast and script
Creators matched to the product, with scripts written in customer language and hook variants included.
Shoot and cut
Creators film and our in-house editors cut the hooks, captions and lengths.
Read the data
We read hook rate, hold rate and CPA, then iterate the winners.
The proof, brand by brand.
▼40% ALOHA · CAC in three rounds
Read the case study
+72% Humantra · click-through rate
Read the case study“In only three rounds, we cut our CACs by over 40% and hit first-order profitable. If you're looking for a partner that balances the art and science of marketing — look no further.”
Fair questions, straight answers.
Also from the same team: Static ad creative · Founder-led ads
Do you use a UGC marketplace?
No. We cast creators for your product from our own network, write the scripts and edit the cuts, so you get finished ads.
How many UGC ads a month?
It depends on your testing volume. New concepts land every month, throughout the month, and the whole studio ships 700+ ads a month across clients.
Who owns the content?
You do. Full usage rights for paid social are included.
Is this influencer marketing?
No. Influencers post to their own audience. With UGC the creator makes the ad and it runs in your account, on your targeting, at your spend.
Who is a fit?
DTC and CPG brands spending roughly $70k+ a month on paid social. That is where testing has enough signal to find winners quickly.
Ready to find your next winner?
In order to qualify:
- You run or work at a DTC brand
- You're spending at least $70,000/mo on ads
- You're ready to invest in creative diversity
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